Rolls-Royce built and delivered a total of 4,011 vehicles last year. Yet, no two cars leaving its British factory at Goodwood are ever exactly alike and many cost owners up to seven-digit sums once they've had it customised to their exacting taste.
But despite every model being unique, there are still some cars that stand out for being tailored to extraordinary levels.
To celebrate the lengths the 113-year-old British marque will go to for its biggest bank-balanced buyers, Rolls-Royce has revealed seven of the most distinctive one-off cars created by its in-house bespoke design team last year.
Unfortunately, prices have been kept quiet by the brand and its customers. Don't be in any doubt that they cost anything other than lottery-winning figures, though.
This one-off Rolls-Royce Dawn was created for memory-foam mattress millionaire, Michael Fux. He already has a completely customised pea-green Wraith built for him by the British marque
Make sure you wash your hands before you get in - this interior is not grubby-mitts friendly
Michael Fux's Pebble Beach Dawn
Michael Fux, the man who created memory-foam mattresses, has made a killing out of people's comfort and used his wealth to build an enormous collection of desirable cars in the US.
One new motor parked in his mass of Bugattis, Ferraris, Lamborghinis and a pea-green Rolls-Royce Wraith made for him in 2014, is this custom Dawn convertible.
His order request was fairly specific - every material had to be unique, including the paint, which is 'Fux Blue' and patented for the mattress millionaire's use only.
The blue exterior is contrasted by an 'Arctic White' rear deck and cabin upholstery. We imagine grubby hands are not tolerated here.
Only the lavish rug carpet is a different tone, matching the Fux Blue paint.
Each of the Zenith models features an elegant champagne drawer in the boot - just what every owner needs
A hidden tray in the dashboard holds an aluminum cases. Each one contains a piece of the assembly line used to build the Phantom at the Goodwood factory
Phantom Zenith Collection
To mark the culmination of the Phantom VII's 13-year production, 50 limited edition Zenith models - 25 saloons and 25 drophead convertibles - were produced, each one with a few tricks up its sleeve.
This included a champagne fridge, serving platform and flutes that appear from a glass shelf in the boot.
And as a final touch there's a hidden drawer in the dashboard that contains a removable polished aluminium case engraved with the car's unique identification number.
Inside the metalwork is a different piece of 'automotive history' that's unattainable by any other means, according to Rolls-Royce. No, it's not the outrageously expensive receipt for the vehicle - it's a single piece of the seventh generation Phantom's assembly line taken from the Goodwood factory, apparently. That makes each of these cars unique.
An entrepreneur in the Far East ordered this car, asking for the embroidery in the cabin to replicate tiger fur
The plush browns and beiges are complimented by a star-light roof lining - ideal for any millionaire to sit back and pretend their on a midnight safari
Peace and Glory Phantom
Rolls-Royce said this was one of the last bespoke Phantom VIIs to come off the production line, crafted for an entrepreneur in the Far East.
The customer clearly has a penchant for wildlife, requesting that the unique embroidery in the rear centre console replicated the pattern of tiger fur.
There are no images of the exterior, but the car maker says it was finished in Madeira Red with a gold coachline that was hand-painted along the profile of the six-metre long motor. That sounds like some serious arm ache to us.
This Phantom Drophead was built for a Taiwanese customer who requested a few golden touches for his motor
As the name suggest, the Blue Magpie is a fixture of the design. The bird is native to Taiwan and appears in the seat headrests
As well as two custom-made umbrella attached to the boot lid, the floor is a mix of teak and white mapel
Blue Magpie Phantom Drophead Coupé
Customised to the order of a Taiwanese buyer, this one-of-a-kind Phantom Drophead has the blue magpie - a bird native to Taiwan - embroidered on the seat headrests. Is it for luck, patriotism or to celebrate a joy for bird watching? We don't know.
To ensure it stands out from every other Roller in Taiwan, this one has a 'Silverlake' blue finish with an 'Andalusian White' bonnet. There are a few hints of gold, too - like the engraved Spirit of Ecstasy (the emblem that rises out of the bonnet) and golden paintwork on the panels and wheels.
The boot floor has even had the Rolls-Royce bespoke touch, with teak and white maple panels laid in the compartment.
The 'Dusk' Wraith has a deep and textured interior, with Ostrich leather panels and luscious beetroot tone seats
The 'Dawn' Dawn is meant to be a polar opposite to the Dusk Wraith, with a darker exterior and a bright cabin
This emblem fixed to the panel hiding the infotainment screen is Emerald stones and Mother of Pearl set in white gold
'Dusk and Dawn' Porto Cervo Wraith and Dawn
To mark the opening of a new dealership in Porto Cervo, located in the northern part of Sardinia, Rolls-Royce commissioned not one but two celebratory models.
The Wraith is 'dusk inspired', with a two-tone 'Premiere' and 'Jubilee Silver' exterior and deep purple and blue silk cabin with beetroot-colour seats. Oh, there's also ostrich leather on the centre consoles and the door panels.
The second model, a Dawn inspired by dawn, is a slightly different take, with an 'Emerald Green' paint job with complementing 'Seashell' leather interior.
To ensure it stands out from the rest, the Goodwood factory decided to emblazon the dashboard panel with a jewel to match the paint-colour name. Emerald stones and Mother of Pearl were set into white gold to form a jewelled graphic reminiscent of a compass rose, according to the manufacturer. Does it look like one of Pat Butcher's earrings? You decide.
This Ghost was created for a dealership that wanted a classical music-themed model
The clef symbol appears throughout the design, with it etched on the interior clock panel and painted onto the doors on the outside of the cars
Rolls-Royce Inspired by the Greats
Sometimes Rolls-Royce aren't creating bespoke cars under the guidance of flamboyant buyers - there are many cases when members of its dealer network around the world ask for something a little bit different.
This 'Inspired by the Greats' Ghost is one example of that. It was commissioned by one of the luxury car brand's Middle Eastern dealerships to celebrate the work of the great classical composers.
So how do you do that? Rolls-Royce decided to have its cooled-handed painter mark the exterior with clefs and also asked the interior team to engrave and stitch the musical symbol into the high-quality materials in the cabin.
Another unique feature of this car is the 'Barrel Oak' veneer dashboard panel, with a folded back design that reveals Dark Ebony woodwork beneath, inscribed with the musical notation from the patron's favourite piece.
A female fan of high-performance yachts wanted her car to replicate her passion for on-sea extravagance. Rolls-Royce listened to her requests and built this nautical themed Dawn
The are the four international maritime signal flags that spell out ‘Dawn'. They're fitted to the door sills
The interior clock is like no other in a Rolls-Royce. That's because it's based on the patron's favourite watch face
Another model created for the 2016 Pebble Beach Concours d'Elegance was this nautical themed Dawn, ordered by a Floridian woman with a passion for high-performance yachts that wanted a car to replicate the same experience on the road.
That helps to explain the massive use of teak - it appears on the rear deck, door panels, centre consoles and dashboard.
The Bespoke cabin clock is also unique and based on the buyer's favourite watch. Even the treadplate on the door sills have been given the nautical treatment, showing the four international maritime signal flags that spell out ‘Dawn’.