Pepsi has bowed to pressure and is “pulling” a controversial advertfeaturing Kendall Jenner at a protest.
The video has been removed from YouTube and in a statement, the company said: "Pepsi was trying to project a global a message of unity, peace and understanding.
"Clearly, we missed the mark, and we apologise. We did not intend to make light of any serious issue.
"We are pulling the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position."
The advert was widely criticised for appearing to trivialise demonstrations aimed at tackling social justice causes. It was also said to be insensitive due to its apparent mirroring of a picture from a Black Lives Matters protest.