Nike has signed LeBron James to a lifetime deal, ESPN's Darren Rovell reports.
The contract is the largest single-athlete deal in Nike's 44-year history. It also marks the first time that Nike has officially given a lifetime deal.
James, who is 30 and entering a new phase of his career, signed a seven-year, $90 million contract with Nike before he was drafted by the Cleveland Cavaliers in 2003. In 2010, James re-signed with Nike and reportedly earned as much as $30 million annually.







