Rihanna Named As New Creative Director Of Sports Brand Puma

 

Rihanna is known as one of the most stylist popstars and celebrities in the world, with numerous laurels to show for it.

This time around however, Rihanna's knack for fashion and style has earned her the position of creative director with sports/activewear brand Puma.

The pop star, 26, will oversee the company's women's line - including clothing and shoes - during her multi-year partnership.

She will also star in the brand's fall 2015 ad campaign - and be one of its global brand ambassadors alongside Jamaican track star Usain Bolt and Argentine soccer player Sergio Agüero.

The world's fattest man, Usain Bolt-also a Bajan-  took time out to welcome her on Instagram.

According to a press release, Rihanna will 'work with PUMA to design and customize classic Puma styles as well as create new styles to add to the product portfolio.'

The Grammy winner flew to the brand's headquarters in Herzogenaurach, Germany, yesterday for her first design meeting.

She posted pictures from the trip to Instagram this morning, and in all of the images she's wearing white Puma sneakers. She also posted the collaboration logo pictured above.

This business  decision by Puma is a very tactical one, as it will make the brand more attractive to a new set of young people, who may not have thought of it as an option prior to making Riri the creative director.

MTV Movie Awards 2014 Red Carpet + Full list of winners

The MTV Movie Awards held last night Sunday April 13th at the Nokia Theatre at the L.A. Live entertainment district in Los Angeles. 

Above are Nicki Minaj, Rita Ora, Rihanna and Lupita at the event last night. Continue to see more photos and full list of winners...

 

Rihanna

  

Nicki Minaj

  

Rapper Iggy Azalea

 

Channing Tatum and wife

 

Jessica Alba

  

Lupita Nyong'o

 

Ellen Page and Rita Ora

 

Snooki and Jwoww and Mila Kunis

 Chrissy Teigen and Kate Upton

 

Eminem and Rihanna performed

Full list of winners below...

BEST FEMALE PERFORMANCE

Jennifer Lawrence, The Hunger Games: Catching Fire
BEST MALE PERFORMANCE
Josh Hutcherson, The Hunger Games: Catching Fire
BEST MOVIE OF THE YEAR

The Hunger Games: Catching Fire

BEST ON-SCREEN TRANSFORMATION
Jared Leto, Dallas Buyers Club
BEST COMEDIC PERFORMANCE
Jonah Hill, The Wolf Of Wall Street
BEST VILLAIN
Mila Kunis, Oz The Great And Powerful
BEST SHIRTLESS PERFORMANCE
Zac Efron, That Awkward Moment
TRAILBLAZER AWARD
Channing Tatum
THE BEST KISS
Will Poulter Jennifer Aniston, and Emma Roberts, We're The Millers
BEST MUSICAL MOMENT
Backstreet Boys, Jay Baruchel, Seth Rogen and Craig Robinson perform in Heaven, This is the End
THE GENERATION AWARD
Mark Wahlberg
BREAKTHROUGH PERFORMANCE
Will Poulter, We're the Millers
BEST SCARED AS-S*** PERFORMANCE
Brad Pitt, World War Z

BEST ONSCREEN DUO
Vin Diesel and Paul Walker, Fast & Furious 6

BEST CAMEO PERFORMANCE
Rihanna, This Is The End
BEST HERO
Henry Cavill as Clark Kent, Man of Steel
#WTF MOMENT
Leonardo DiCaprio, The Wolf of Wall Street
FAVOURITE CHARACTER
Shailene Woodley, Divergent

Rihanna Takes Her Nudity To Whole New Level, Exposes Full Derriere In Racy Poses For French Magazine(18+ Photos)

We all know how Rihanna loves to get naked and expose her body as seen in her racy instagram snaps and photos.

So it came as no surprise when the 26 year old Bajan star was pictured exposing her derriere in all its glory during a steamy photo shoot on a balcony in West Hollywood yesterday.

Rihanna was posing for a French magazine wearing only a skimpy white, short-cropped top and no bikini bottoms.

The 26-year-old Barbadian beauty arrived on the set wearing a black robe but took it off once she arrived the balcony set.

Then, wearing just that top and no bottoms, Rihanna crouched down on hands and knees and raised her rump high in the air, her feet still clad in white trainers.

Through out the shoot, an assistant-a man-poured water down her back to give her skin a silky sheen as Rihanna waited, poised in her position.

In fact regardless of Riri's exposed behind during the 2 hour or more shoot, it appeared all but one of the crew members tending to her were men.

Its amazing to see their level professionalism with a butt naked woman, posing the way Rihanna did during the shoot. But what will be going on in their minds I'm sure is a different ball game all together...lool.

See more photos from the shoot below:

Its no wonder older celebrities seem to be bowing to the nudity pressure from the younger stars and showing more and more skin at every available opportunity.

New Photos From Rihanna's Complex Magazine Photo Shoot

Rihanna recently granted music website Complex magazine an interview,shooting seven different beautiful covers to mark her 777 tour which she completed recently. See more pictures after the cut.



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