Hugh Hefner, the iconic founder of Playboy magazine, died at his home, the Playboy Mansion, of natural causes at age 91, Playboy Enterprisessaid in a statement on Wednesday.
Playboy magazine was founded more than 60 years ago to create a niche upscale men's magazine, combining images of nude women with in-depth articles, interviews and fiction by a variety of well-known writers.
Hefner reportedly founded the magazine with $600 and another $1,000 borrowed from his mother. The first centerfold, an iconic feature of the monthly magazine, was of Marilyn Monroe.
"My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom," Cooper Hefner, Playboy Enterprises' chief creative officer and Hugh's son, said in the statement.