3
Ways To Make Your Business
SEO
Friendly
SEO is a word used so
often, that many people don’t know what it actually means.
Many business people
think of it more as a buzzword. SEO is an important tool any business can use
to grow their business.
The digital world is
growing, and using SEO properly can increase visits, engagement, and sales!
Many businesses
almost never make any change to make their site more SEO friendly.
SEO plays such a huge
world in our ever-increasing digital world. Sites with poor SEO are looked
over, and lose your company money!
What is
SEO?
According to Moz,
“ SEO stands for Search Engine Optimization, which is the practice of
increasing the quantity and quality of traffic to your website through organic
search engine results.”
So how can your
business use SEO?
If a site is SEO
optimized, it will lead to an increase in the amount of traffic, quality of
traffic, and lead to more clients! For sites with improved SEO you can earn
more money!
Making your site more
SEO friendly can be a big undertaking. These 3 simple changes are a great way
to make your site more SEO friendly, and
are easy!
How To Make Your Site Mobile Friendly
Businesses can make
their site more SEO friendly is making their sites mobile friendly.
Consumers now spend
more than five hours a day on their
smartphones, Blue Corona reports.
Mobile users on the
rise, Google is favoring mobile-friendly sites, more than ever!
Making your site
mobile friendly will help your clients find the information they need, and have
a better experience!
Some Easy Ways to
make your site mobile friendly are:
- Create a
Mobile Version of Your Current Site, compressing images
- Use Mobile
Plugins on Popular CMS Platforms, such as AMP
- Use a
Mobile-first Responsive Design
Don’t know if your
site is mobile friendly? Use
This to test your sites mobile compatibility.
You can learn more
about hiring a web developer for your business here.
How To Add Clear Call To Actions
A clear call to
action is a necessity for any business owner. No one is going to spend time
digging for the information they need on your site. A clean navigation, and a
strong call to action will transform your site.
This Phoenix Hard Money Lender suggested to place
contact information on every page of your site for turning traffic to
conversions.
Designing your site
with a clear call to actions is key to turning new traffic into possible
clients or buyers.
A clear call to
action makes it easy for users to move into your sales funnel. Such as, signing
up for a newsletter, calling, or filling out a contact form.
Making users click on
your action buttons is more than making your buttons large or brightly colored.
All text on your page
and listings such be written an engaging and exciting way to drive your traffic
to your conversions.
By doing this you can
see significant reductions in your exit and bounce rates, and more leads for
your business!
Some Easy Tips for
Writing Your Call To Action:
- Have Your
Call to Action in the First Fold Of Your Page
- Write text that evokes a strong
Emotion or action
- Capitalize on the ‘Fear of
Missing Out’
Make sure your call
to action is placed is above the fold of your pages, such as a contact button,
or call now. (The first fold is the first section of your site a user sees when
they land on your page.)
By having your call
to action clearly visible in the first part of your webpage or listing, clients
or buyers will not have to hunt to find out how to get in contact with you. You
call to action should be clearly visible, and short. A Button that states Call
Now! Is a perfect example.
You text, should
clearly provoke action or emotional response from the visitors. Telling stories
about the families you have helped, is a great way to invoke personal reactions
from clients to your site.
The Fear of missing
out is a powerful motivator and evokes a strong response from visitors. Fear of
missing out is a great way to get clients or buyers springing into action.
While it is important
to have a mobile ready site, and a clear call to action, the best way to
improve your real estate site SEO ability is through the use of keywords.
Using The Right Keywords
Keywords are one of
the top ways Google and other search engines find your site. Through the use of
keywords, you can guide clients to your page using queries that they search for
and look for every day on the site.
For ambitious
businesses looking to rise to the top of the google search page, having a clear
keyword strategy is a must in the digital day and age.
Each page of your
site should have an optimized keyword, which a word that consistently matches
not only the content on your page but is something that a user would be
searching for.
You want your
keywords to reflect the content you write about and want your audience to see.
Think of what
visitors are asking and answer the questions.
Finding the best
keywords for your business can be easy!
In fact, by using
tools such as google my business, or answer the public, you can see what
searches are bringing people to your site, and what terms people are searching
for.
By optimizing your
content to have a strong focus on keywords, and writing copy and text that
focuses on strong searches will increase your sites SEO strength.
Summary:
Having a website is
crucial in this day and age, and working with search engines to make your real
estate site more SEO friendly is a great way to see more traffic, and possible
clients come to your services.
Use these 3 tricks to
make your real estate site more SEO friendly!
- Mobile
Optimizations: Make sure you have a site that is easy to use on a mobile
device, by having a mobile design on your site, and mobile responses.
- Clear Call
To Actions: Write engaging copy that evokes an emotional response, or a
fear of missing out!
- Keywords:
Write each content with a keyword in mind, and use tools like google my
business or answer the public to find the best queries to write about!
How did you make your
site more SEO friendly?
BIO
Catherine Way
graduated from Michigan State University with her Bachelor’s of
Advertising with a specialization in
Graphic Design. She is a content creator and marketer for many facets of real
estate, including commercial, residential, and mortgage industries. Currently she writes for Prime Plus Mortgages - Hard Money Loans
nice blog keep it up
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