Shocking brawls have broken out in America as desperate shoppers fought to snap up the first bargains of Black Friday.
Two men were seen throwing at least a dozen punches at a mall in Louisville, US, while the crowd stood by watching.
Another man joined in before several tried to break it up.
Violence has kicked off across the US as desperate shoppers battle for bargain deals.
Elsewhere a woman was filmed ripping a vegetable steamer from the arms of a tiny child.The clip shows a swarm of people run for the in-demand steamer and end up toppling on top of the boxes in over-excitement.
As everyone frantically tries to snatch a box, a little boy managed to take one.
But out of nowhere a woman appears and snatches it right out of his hands.
The boy's mum is furious and - while holding two vegetable steamers that she has picked up - she tries to pinch the other woman's box too.
At Florence Mall in Kentucky a huge brawl kicked off involving a dozen or so youthsMeanwhile in the UK, we're being treated to a much calmer Black Friday as the expected hoards of shoppers has not arrived.
Stores had taken extra precautions this year, after warnings from police that firms needed to ensure they had enough security staff on in case of any trouble.
This year the Bullring in Birmingham was today readied for hoards of crowds and set up a huge queuing system inside the shopping centre - which remained empty.
The doors at intu Braehead shopping mall, Glasgow, opened at 5.30am but only a crowd of around 30 people were waiting to get inside.
Even Oxford Street was surprisingly empty of the usual crowds.
No-one, aside from journalists, turned up to Boots' flagship store on Oxford Street as its doors opened at midnight.
At Tesco, Black Friday started on its website at midnight.
Doors opened at 250 of its largest stores earlier than normal at 5am.
"We're really happy with how it's going so far. What you haven't seen is the big crazy crushes," said a Tesco spokesman.
"It's going really well online," he added.
Rather than crowds of shoppers bundling into shops the minute doors were opened, customers were seen walking calmly into the stores.
Others waited their turn as security staff limited the number heading in at any one time.
Stores had taken extra precautions this year, after warnings from police, but it looks like it was not needed as shoppers took to mobile devices to take advantage of the discounts.
Shoppers who got to Cardiff’s Western Avenue Tesco store early included one dressed as a chicken, and another who left disappointed after being told she could not purchase the basic items - a cucumber and a loaf of bread - she had turned up to buy.
One man said his wife told him not to come back without a new TV with him, while three students told how they planned to carry their newly bought TV on the 30-minute journey home
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