50 Cent Talks Kanye West Beef, Says It Was Just ‘Good Marketing’

Fiddy recently addressed his beef with Kanye West.
both rappers dropped their third studio albums, Curtis and Graduation, respectively, ten years ago today (September 11). At the time, Fiddy vowed to retire from hip-hop if Kanye’s album outsold his – which it did.
Unfortunately for Fiddy, Kanye’s LP sold 957,000 while the former’s record shifted 691,000 units – although he didn’t retire. Reflecting on the hype, Fiddy says he never had any intention of retiring and the whole plan was to drum up attention for their albums.
“At the time, I had a stronger feel for the streets [than Kanye], prior to that competition and trying to compete with each other,” Fiddy told XXL Magazine.
“That was just to build energy because Kanye [and I]…we didn’t have no beef at all. You can’t stand that close to someone and take pictures for the cover of Rolling Stone with having beef.”
“That was something that we created. Obviously, it riled the fans up in every way and the results are always bigger sales than usual,” Fiddy continued to explain.
“Both of the numbers were bigger than what they would have been [without the competition]. It was just great marketing.