Day four of New Zealand Fashion Week has concluded with something a wee bit different to what many keen fashion fanatics were likely expecting when they flocked to the shows
In a world first, ConfiTEX high-end lingerie for incontinence was showcased on Thursday with the models cruising down the runway in both lacy and masculine garments designed to look just like other pieces of underwear.
'It feels a lot more normal than putting on a pad or a nappy - which feels like going back to three or four years old,' CEO Mark Davey told Daily Mail Australia.
Donning brightly-coloured make up, bold accessories and heels, the models rocked the undergarments in style as curious fashion lovers looked on.
Paired with flowing shawls and intricate up-dos, the delicate pieces were the perfect balance of racy and feminine and appeared to be comfortable and adaptable for a range of shapes and cup sizes.