so is this swearing or no swearing?" In a darkened soundstage on the outskirts of London, Abel Tesfaye is wondering if he can say "fuck" or not. Tesfaye, better known as breakout pop sensation the Weeknd, is at a rehearsal for Later...With Jools Holland, the BBC music show, about to soundcheck his smash hit "The Hills," a four-minute horror-movie booty call featuring more than a dozen f-bombs. For Tesfaye, that's relatively clean, but he knows the pensioners in Twickenham might disagree. So when the verdict comes back "no swearing," he nods and smoothly pivots to a censored version — a small gesture that says a lot about the kind of professional he has become.
"The Hills" is currently enjoying its fourth straight week at Number One, a feat made even more impressive because it took the place of another Weeknd track, "Can't Feel My Face" — Spotify's official song of the summer, and the only song about cocaine ever to be lip-synced by Tom Cruise on network TV. Tesfaye is just the 12th artist in history to score back-to-back Number Ones, a group that includes Elvis Presley, the Beatles and Taylor Swift. His new album, Beauty Behind the Madness, has sold more than half a million copies in a couple of months, and he's preparing to launch a national arena tour in November. "I'm still digesting it, to be honest with you," Tesfaye says of his success. "But the screams keep getting louder, dude."
