
Based on what we know about how the algorithm works and what we’ve seen firsthand at Sprout, growing your reach and engagement is possible in the face of the algorithm.
Below is a snapshot of the strategies and tactics you should employ if you want to guarantee that more people see your content.
1. Step up your photo quality
According to Instagram themselves, ranking higher in your followers’ feeds goes hand in hand with creating “great content.”
No-brainer, right? Except what constitutes “good content” is in the eye of the beholder and doesn’t give us many specifics.
Regardless, there’s no denying that the most-liked and shared content on Instagram is oftentimes visually striking.
Bold colors. Breathtaking landscapes. The sort of stuff that gets people to stop in their tracks and smash “Like.”
If you’re already creating eye-popping content, you’re ahead of the curve.
And if not, you may want to think about producing some professional visuals from time to time. Even if you’re in a seemingly “boring” industry, high-quality photos are an expectation rather than an exception to the rule.
Also, consider that there are tons of Instagram apps out there like VSCO which can give your imagery a more professional vibe on a budget.












