Thursday, November 7, 2019

3 Ways To Make Your Business SEO Friendly




3 Ways To Make Your Business
SEO Friendly

SEO is a word used so often, that many people don’t know what it actually means.

Many business people think of it more as a buzzword. SEO is an important tool any business can use to grow their business.

The digital world is growing, and using SEO properly can increase visits, engagement, and sales!

Many businesses almost never make any change to make their site more SEO friendly.

SEO plays such a huge world in our ever-increasing digital world. Sites with poor SEO are looked over, and lose your company money!


What is SEO?


According to Moz, “ SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”

So how can your business use SEO?

If a site is SEO optimized, it will lead to an increase in the amount of traffic, quality of traffic, and lead to more clients! For sites with improved SEO you can earn more money!

Making your site more SEO friendly can be a big undertaking. These 3 simple changes are a great way to make your  site more SEO friendly, and are easy!




How To Make Your Site Mobile Friendly


Businesses can make their site more SEO friendly is making their sites mobile friendly.

Consumers now spend more than five hours a day on their smartphones, Blue Corona reports.

Mobile users on the rise, Google is favoring mobile-friendly sites, more than ever!

Making your site mobile friendly will help your clients find the information they need, and have a better experience!

Some Easy Ways to make your site mobile friendly are:

  1. Create a Mobile Version of Your Current Site, compressing images
  2. Use Mobile Plugins on Popular CMS Platforms, such as AMP
  3. Use a Mobile-first Responsive Design

Don’t know if your site is mobile friendly? Use This to test your sites mobile compatibility.


How To Add Clear Call To Actions

A clear call to action is a necessity for any business owner. No one is going to spend time digging for the information they need on your site. A clean navigation, and a strong call to action will transform your site.

This Phoenix Hard Money Lender suggested to place contact information on every page of your site for turning traffic to conversions.

Designing your site with a clear call to actions is key to turning new traffic into possible clients or buyers.

A clear call to action makes it easy for users to move into your sales funnel. Such as, signing up for a newsletter, calling, or filling out a contact form.

Making users click on your action buttons is more than making your buttons large or brightly colored.

All text on your page and listings such be written an engaging and exciting way to drive your traffic to your conversions.

By doing this you can see significant reductions in your exit and bounce rates, and more leads for your business!


Some Easy Tips for Writing Your Call To Action:
  1. Have Your Call to Action in the First Fold Of Your Page
  2. Write text that evokes a strong Emotion or action
  3. Capitalize on the ‘Fear of Missing Out’


Make sure your call to action is placed is above the fold of your pages, such as a contact button, or call now. (The first fold is the first section of your site a user sees when they land on your page.)

By having your call to action clearly visible in the first part of your webpage or listing, clients or buyers will not have to hunt to find out how to get in contact with you. You call to action should be clearly visible, and short. A Button that states Call Now! Is a perfect example.

You text, should clearly provoke action or emotional response from the visitors. Telling stories about the families you have helped, is a great way to invoke personal reactions from clients to your site.

The Fear of missing out is a powerful motivator and evokes a strong response from visitors. Fear of missing out is a great way to get clients or buyers springing into action.

While it is important to have a mobile ready site, and a clear call to action, the best way to improve your real estate site SEO ability is through the use of keywords.


Using The Right Keywords

Keywords are one of the top ways Google and other search engines find your site. Through the use of keywords, you can guide clients to your page using queries that they search for and look for every day on the site.

For ambitious businesses looking to rise to the top of the google search page, having a clear keyword strategy is a must in the digital day and age.

Each page of your site should have an optimized keyword, which a word that consistently matches not only the content on your page but is something that a user would be searching for.

You want your keywords to reflect the content you write about and want your audience to see.

Think of what visitors are asking and answer the questions.

Finding the best keywords for your business can be easy!

In fact, by using tools such as google my business, or answer the public, you can see what searches are bringing people to your site, and what terms people are searching for.

By optimizing your content to have a strong focus on keywords, and writing copy and text that focuses on strong searches will increase your sites SEO strength.

Summary:

Having a website is crucial in this day and age, and working with search engines to make your real estate site more SEO friendly is a great way to see more traffic, and possible clients come to your services.

Use these 3 tricks to make your real estate site more SEO friendly!

  1. Mobile Optimizations: Make sure you have a site that is easy to use on a mobile device, by having a mobile design on your site, and mobile responses.
  2. Clear Call To Actions: Write engaging copy that evokes an emotional response, or a fear of missing out!
  3. Keywords: Write each content with a keyword in mind, and use tools like google my business or answer the public to find the best queries to write about!

How did you make your site more SEO friendly?


BIO
Catherine Way graduated from Michigan State University with her Bachelor’s of Advertising  with a specialization in Graphic Design. She is a content creator and marketer for many facets of real estate, including commercial, residential, and mortgage industries.  Currently she writes for Prime Plus Mortgages - Hard Money Loans




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